Miley Hu
MyOrg
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SoDoI Coffee Campaign

2017 CMYK DESIGNATHON

Campaign for SoDoI Coffee Tasting House

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In November 2017, three teammates and I participated in the CMYK Designathon held at UC Berkeley. The prompt was to create a graphic design campaign for the local coffee shop, SoDoI Coffee, that shares their three values:

  • Never give up
  • Always be truthful
  • Love life

We decided to create a series of inspirational graphics that could represent each of the three values while also demonstrating the importance of coffee within each context, and they could be used on different merchandises. Our goal was to effectively combine visual and textual elements that can deliver meaningful messages that reflect the brand image of SoDoI. 

These are the illustrations I created for the campaign.

These are the illustrations I created for the campaign.

This is an example of a merchandise on which our campaign graphic can be printed.

This is an example of a merchandise on which our campaign graphic can be printed.

 

Credit:

  • lettering: Kiana Aryan

  • typography: Myles Domingo

  • illustration: Miley Hu